User Research

Experience Strategy

Service Mapping

Interface Architecture

Welcome to my portfolio

a short collection of work,

ideas, concepts,

services, and systems.

DanyiPavel

DanyiPavel

DanyiPavel

© Presentation
(WDX® — 02)
Digital Designer
© Presentation
Digital Designer
© Presentation
Digital Designer

Visual

Freelancer

Digital Nomad

Creative Developer

Pavel
Pavel
Pavel

Designing and improving human centered services through research, strategy,
and experience.

Designing and improving human centered services through research, strategy, and experience.

ABOUT ME

© Featured Projects
(WDX® — 03)
Creative Development
© Featured Projects
Creative Development
© Featured Projects
Creative Development

Bridging the gap between practical service design and and speculative futures. I craft intuitive digital experiences for today while using critical design to explore the 'What ifs' of tomorrow. Shaping realities through strategy, empathy, and fiction

SEE WORKS

© Capabilities
(WDX® — 04)
Digital Execution

Services

(4)

Precise

Structured

Focused

Visual Language

01

UX & Product Design

We guide every visual decision from start to finish, ensuring clarity, emotion, and impact across every touchpoint.

02

Design Systems & UI Direction

Systems that connect teams and scale design with consistency. From language to interaction, every layer supports clarity and collaboration helping teams move faster, together.

03

User Research & Testing

Research turns behaviour into evidence, and evidence into confident decisions that guide better design.

04

Speculative & Service Design

Exploring how people, culture, and technology shape what comes next. Future artefacts and service blueprints translate uncertainty into imagination and action.

© Experience
(WDX® — 05)
Digital Craft

P

r

a

c

t

i

c

e

.

Global

Creative Collabs

Studio

Creative Partnerships

Pluxee

2022 - present

UX Designer

Prague/Remote

Avast

2021 – 2022

UX Designer

Prague/Remote

Leveris

2018 – 2021

UX Designer

Prague/Remote

Mlada fronta

2008 – 2018

Product owner

Prague/Onsite

© Testimonials
(WDX® — 06)
Real Feedback
© Testimonials
Real Feedback
© Testimonials
Real Feedback

Get in touch

Get in touch

"Pavel is a well-rounded designer with a strong self-motivation. Dedicated to the craft of design and determined to grow - there is always a design challenge or a course that Pavel is dedicating his time to after working hours. Pavel is a great team member who also thrives working on an individual project. I can fully rely on Pavel, and he steps up every time his help is needed. I recommend Pavel without hesitation."

Adina J. Fox

Design Lead

"Pavel is a well-rounded designer with a strong self-motivation. Dedicated to the craft of design and determined to grow - there is always a design challenge or a course that Pavel is dedicating his time to after working hours. Pavel is a great team member who also thrives working on an individual project. I can fully rely on Pavel, and he steps up every time his help is needed. I recommend Pavel without hesitation."

Adina J. Fox

Design Lead

"Pavel is a well-rounded designer with a strong self-motivation. Dedicated to the craft of design and determined to grow - there is always a design challenge or a course that Pavel is dedicating his time to after working hours. Pavel is a great team member who also thrives working on an individual project. I can fully rely on Pavel, and he steps up every time his help is needed. I recommend Pavel without hesitation."

Adina J. Fox

Design Lead

"I had too much on my plate and I was looking for a colleague designer who can hand over my responsibilities. Pavel’s positive mindset and energy were all around. He had a clear vision and strong will to improve in everything what he did. He handed over leading design and BA teams and resolved any problem which came across. He never gave up in hunting for any chance to became better designer, applied for many design challenges and never missed any chance to have fun."

Luděk Pikard

Head of Design

"I had too much on my plate and I was looking for a colleague designer who can hand over my responsibilities. Pavel’s positive mindset and energy were all around. He had a clear vision and strong will to improve in everything what he did. He handed over leading design and BA teams and resolved any problem which came across. He never gave up in hunting for any chance to became better designer, applied for many design challenges and never missed any chance to have fun."

Luděk Pikard

Head of Design

"I had too much on my plate and I was looking for a colleague designer who can hand over my responsibilities. Pavel’s positive mindset and energy were all around. He had a clear vision and strong will to improve in everything what he did. He handed over leading design and BA teams and resolved any problem which came across. He never gave up in hunting for any chance to became better designer, applied for many design challenges and never missed any chance to have fun."

Luděk Pikard

Head of Design

"I highly appreciate Pavel for his extensive experience and knowledge, which he is always eager and willing to share with colleagues. Working with him is a pleasure, as he brings a strong focus on detail and consistently delivers work on time. I’ve never heard him say that something can’t be done, and his positive attitude is inspiring. Pavel is definitely the type of person you want on your team!"

Radomír Jurečka

Asset Owner

"I highly appreciate Pavel for his extensive experience and knowledge, which he is always eager and willing to share with colleagues. Working with him is a pleasure, as he brings a strong focus on detail and consistently delivers work on time. I’ve never heard him say that something can’t be done, and his positive attitude is inspiring. Pavel is definitely the type of person you want on your team!"

Radomír Jurečka

Asset Owner

"Pavel worked on my team for several years. He started as a webeditor, but moved to product management department. He worked as a tester, digital product manager. He worked on some smaller and adhoc projects at first, later on he moved to bigger projects like Orbion.cz. He was always very communicative, ready to help and working hard."

Petr Bednář

Director of Division Online

"Pavel worked on my team for several years. He started as a webeditor, but moved to product management department. He worked as a tester, digital product manager. He worked on some smaller and adhoc projects at first, later on he moved to bigger projects like Orbion.cz. He was always very communicative, ready to help and working hard."

Petr Bednář

Director of Division Online

"Pavel worked on my team for several years. He started as a webeditor, but moved to product management department. He worked as a tester, digital product manager. He worked on some smaller and adhoc projects at first, later on he moved to bigger projects like Orbion.cz. He was always very communicative, ready to help and working hard."

Petr Bednář

Director of Division Online

"Pavel is one of the most reliable and detail-focused people I’ve worked with, always looking for ways to grow and improve. His UX skills are a huge asset to both designers and business analysts, and he never hesitates to step up and take responsibility. I had the honor of being part of several pilot tests of his designs—and, of course, trying to break them. If you want a skilled, dedicated, and supportive teammate, he’s the one to have on your side."

Filip Bouček

Asset Owner

"Pavel is one of the most reliable and detail-focused people I’ve worked with, always looking for ways to grow and improve. His UX skills are a huge asset to both designers and business analysts, and he never hesitates to step up and take responsibility. I had the honor of being part of several pilot tests of his designs—and, of course, trying to break them. If you want a skilled, dedicated, and supportive teammate, he’s the one to have on your side."

Filip Bouček

Asset Owner

"Pavel is one of the most reliable and detail-focused people I’ve worked with, always looking for ways to grow and improve. His UX skills are a huge asset to both designers and business analysts, and he never hesitates to step up and take responsibility. I had the honor of being part of several pilot tests of his designs—and, of course, trying to break them. If you want a skilled, dedicated, and supportive teammate, he’s the one to have on your side."

Filip Bouček

Asset Owner

© University artefacts
(WDX® — 7)
LABORATORY

Designing Speculative artefacts

August 20, 2025

Design

When most people hear the word cybersecurity, they imagine hooded hackers and complex encryption. In reality, the biggest risks usually come from everyday human behavior weak passwords, clicking a suspicious link, or sharing documents without thinking.

From chaos to balance: My journey into life design

January 1, 2025

Design challenge

When most people hear the word cybersecurity, they imagine hooded hackers and complex encryption. In reality, the biggest risks usually come from everyday human behavior weak passwords, clicking a suspicious link, or sharing documents without thinking.

Speculative artefacts

January 1, 2025

Workshop

When most people hear the word cybersecurity, they imagine hooded hackers and complex encryption. In reality, the biggest risks usually come from everyday human behavior weak passwords, clicking a suspicious link, or sharing documents without thinking.

Gregory Lalle


We're all about taking a 360-degree approach, 

bringing all our services under the same umbrella to create communication.

Good design is not just about structure—it’s about the emotional weight of space, rhythm, and silence.

Good design is not just about structure—it’s about the emotional weight of space, rhythm, and silence.